Write Listings That Sell

Because your furniture deserves more than “brown chair, decent condition.”

Your piece has personality — your listing should too. Whether it’s a sassy velvet armchair or a dining table that’s hosted more Sunday lasagnas than Nonna, a great description does three jobs: grabs attention, builds trust, and answers questions before they’re asked.

🛋️ 1) Start with a headline that stops the scroll

Formula: [Adjective] + [Item Type] + Wow factor

Examples

• Chic Mid‑Century Walnut Dresser — Stunning Grain

• Comfy Storage Sectional — Weekend‑Ready

• Vintage Rattan Chair — Boho Vibes Included

• Solid Maple Drop‑Leaf Table — Seats 6 in Seconds

• Danish Teak Credenza — Original Finish, 1960s

Skip “Old table — $50.” You’re better than that.

🔍 2) Be honest, be bold

Do two things at once: highlight what’s special and own the flaws.

“Sleek black coffee table that carried many movie nights. Small corner chip (photo 6) — colour‑matched, barely noticeable.”

Honesty converts and reduces back‑and‑forth — and it’s right on brand for us: fun, bold, transparent.

📏 3) Include the details that matter

Buyers decide faster when the facts are clear:

• Dimensions (always): width × depth × height; seat height for seating

• Materials (solid wood / veneer type, leather/fabric weave, metal)

• Brand / designer (if known)

• Condition (choose one): Like new · Gently used · Loved with light wear · Needs love (priced accordingly)

• Care or repairs disclosed (e.g., “Slides waxed; one leg re‑glued — see photo 7.”)

• Home context (smoke‑free / pet‑friendly, if relevant)

📸 4) Photos that pull their weight

A great description can’t rescue blurry images. Shoot these:

1. Front

2. Both sides

3. 3/4 angle

4. Top surface

5. Details (grain, joinery, labels)

6. Back/underside

7. Any wear (clear, close, and honest)

If you styled the scene: “Styled for photos — accessories not included.”
(Need camera pointers? See Snap, Sell, Succeed: Photography.)

🪑 5) Add personality (lightly)

This is Déjà Décor — have fun, stay helpful.

• “This chair has seen more novels than Netflix — perfect for cozy corners.”

• “Ready for a new family to witness dinner drama and dessert debates.”

Charm works when the facts are solid.

🤖 6) Use the AI Listing Helper in your Seller Portal

Speed up the first draft — you stay in control.

1. Upload your photos

2. Get AI‑suggested title, description, tags, and attributes

3. Edit for truth & tone (keep it human)

4. Set price (use comps + your judgement)

5. Publish — we handle escrow, anonymous hand‑offs, and pro pickup/delivery.
   All questions route through us; we’ll add requested close‑ups to the listing so everyone benefits. No buyer–seller messaging, ever.

🔒 7) Privacy notes (non‑negotiable)

• Don’t include phone numbers, email, social handles, or location clues.

• Remove mail, diplomas, faces, and street numbers from backgrounds.

• We keep both sides private: escrow on every sale, anonymous hand‑offs, pro pickup & delivery. Second‑hand without second thoughts.

✍️ Copy‑paste listing template (edit the [brackets])

Headline
[Adjective] [Item] — [Wow factor]

Why it’s special
[1–2 lines on style/material/origin. Example: “Solid maple drop‑leaf with original brass hinges; seats 6 when extended.”]

Details

• Size: [W × D × H cm] · Seat height: [cm]

• Materials/finish: [e.g., solid walnut + walnut veneer top; oil‑wax finish]

• Brand/designer: [if known]

• Condition: [one of four levels]

• Notes: [repairs/care, e.g., “Slides waxed; back‑edge chip filled — photo 6.”]

What’s included
[Piece only; styled accessories not included.]

Delivery
Handled by Déjà Décor: escrow, anonymous hand‑offs, and pro pickup/delivery.