Write Listings That Sell
Because your furniture deserves more than “brown chair, decent condition.”
Your piece has personality — your listing should too. Whether it’s a sassy velvet armchair or a dining table that’s hosted more Sunday lasagnas than Nonna, a great description does three jobs: grabs attention, builds trust, and answers questions before they’re asked.
🛋️ 1) Start with a headline that stops the scroll
Formula: [Adjective] + [Item Type] + Wow factor
Examples
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Chic Mid‑Century Walnut Dresser — Stunning Grain
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Comfy Storage Sectional — Weekend‑Ready
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Vintage Rattan Chair — Boho Vibes Included
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Solid Maple Drop‑Leaf Table — Seats 6 in Seconds
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Danish Teak Credenza — Original Finish, 1960s
Skip “Old table — $50.” You’re better than that.
🔍 2) Be honest, be bold
Do two things at once: highlight what’s special and own the flaws.
“Sleek black coffee table that carried many movie nights. Small corner chip (photo 6) — colour‑matched, barely noticeable.”
Honesty converts and reduces back‑and‑forth — and it’s right on brand for us: fun, bold, transparent.
📏 3) Include the details that matter
Buyers decide faster when the facts are clear:
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Dimensions (always): width × depth × height; seat height for seating
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Materials (solid wood / veneer type, leather/fabric weave, metal)
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Brand / designer (if known)
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Condition (choose one): Like new · Gently used · Loved with light wear · Needs love (priced accordingly)
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Care or repairs disclosed (e.g., “Slides waxed; one leg re‑glued — see photo 7.”)
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Home context (smoke‑free / pet‑friendly, if relevant)
📸 4) Photos that pull their weight
A great description can’t rescue blurry images. Shoot these:
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Front
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Both sides
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3/4 angle
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Top surface
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Details (grain, joinery, labels)
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Back/underside
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Any wear (clear, close, and honest)
If you styled the scene: “Styled for photos — accessories not included.”
(Need camera pointers? See Snap, Sell, Succeed: Photography.)
🪑 5) Add personality (lightly)
This is Déjà Décor — have fun, stay helpful.
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“This chair has seen more novels than Netflix — perfect for cozy corners.”
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“Ready for a new family to witness dinner drama and dessert debates.”
Charm works when the facts are solid.
✍️ 6) Give your draft a final once-over
Write your title and description, add clear photos and measurements, then choose an asking price. Check every detail before you submit your listing for review.
New here? Create my seller account. Already selling? Seller sign-in.
Your piece stays with you until another buyer purchases it and pickup is confirmed. Déjà Décor does not buy furniture directly. We help coordinate the sale, protected payments and delivery.
Free to list. A 10% selling fee when your item sells. Applicable fee tax and seller tax treatment are explained in Payouts & Taxes.
🔒 7) Privacy notes (non‑negotiable)
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Don’t include phone numbers, email, social handles, or location clues.
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Remove mail, diplomas, faces, and street numbers from backgrounds.
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Keep personal details out of your public listing. Questions and sale coordination go through Déjà Décor, with protected payments and coordinated pickup and delivery. See our Privacy Policy for how information is used and shared.
✍️ Copy‑paste listing template (edit the [brackets])
Headline
[Adjective] [Item] — [Wow factor]
Why it’s special
[1–2 lines on style/material/origin. Example: “Solid maple drop‑leaf with original brass hinges; seats 6 when extended.”]
Details
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Size: [W × D × H cm] · Seat height: [cm]
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Materials/finish: [e.g., solid walnut + walnut veneer top; oil‑wax finish]
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Brand/designer: [if known]
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Condition: [one of four levels]
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Notes: [repairs/care, e.g., “Slides waxed; back‑edge chip filled — photo 6.”]
What’s included
[Piece only; styled accessories not included.]
Delivery
Pickup and delivery are coordinated after the item sells. It stays with me until pickup is confirmed. Payments go through Déjà Décor.
