How to Write Listings That Sell (Without Sounding Boring)
Because your furniture deserves more than “brown chair, decent condition.”
Your piece has personality — and your listing should too! Whether you’re selling a sassy velvet armchair or a dining table that’s seen more family dinners than a grandma’s lasagna, a great description makes all the difference.
Here’s how to write one that grabs attention, builds trust, and gets it sold:
🛋️ 1. Start with the Headline
This is your furniture’s first impression, so make it count.
Try this formula:
[Adjective] + [Item Type] + Optional Wow Factor
Examples:
- “Chic Mid-Century Walnut Dresser – Stunning Grain!”
- “Comfy Sectional with Storage – Ready to Lounge”
- “Vintage Rattan Chair – Boho Vibes Included”
Avoid boring: “Old table – $50.” You’re better than that. 😎
🔍 2. Be Honest, Be Bold
Your description should do two things:
- Highlight what makes it special
- Be transparent about any flaws
This builds trust and helps buyers picture the piece in their own space.
Try something like:
“This sleek black coffee table has served many movie nights and still looks fabulous. Small chip on the corner (see photo), but it adds character, right?”
Be proud of your piece’s story — it's what makes it real.
📏 3. Include the Details That Matter
Buyers want the facts. Don’t make them guess.
✔️ Dimensions (always!)
✔️ Materials (wood, metal, fabric, etc.)
✔️ Brand or designer (if known)
✔️ Condition (like new, gently used, needs love)
✔️ Smoke-free or pet-free home (if applicable)
Make it easy for buyers to decide with confidence.
📸 4. Pair It with Great Photos
No matter how amazing your description is, it won’t save you from blurry, dimly lit photos. (But don’t worry — you’ve already mastered that in Blog #1, right? 😄)
📸 Include:
- Multiple angles
- Close-ups of unique features
- Any wear-and-tear
Pro tip: If you styled the piece for photos, mention it! “Styled with intention for listing photos — accessories not included.”
🪑 5. Add Personality!
This is Déjà Décor — your listing can have fun while still being honest and helpful. Throw in a dash of sass or sentiment if it fits your vibe.
Some ideas:
- “This chair has seen more novels than Netflix — perfect for cozy corners.”
- “Needs a new family to witness dinner drama and dessert debates.”
Not a writer? That’s okay! Keep it simple, clear, and kind. Bonus points for charm.
💜 In Summary: Be Clear, Be Real, Be You
A great listing does more than sell furniture — it tells a story, sparks excitement, and connects with buyers who’ll give your piece a new home.
Because second-hand isn’t second-best — it’s next-level sustainable style.